Rx Studies

• Determination of the components in the decision making of HCPs while evaluating brands

• Brand Awareness, Familiarity, Loyalty, Recommendation to Colleagues.
• Brand Preference.
• Brand Personality.
• Brand Request Rate by patients / Offer Rate by physicians.
• Unmet Needs.
• Diseases management & proto-maps.
• Patient's behavior.

• Measurement the effectiveness of marketing activities

• Company image.
• Physician Message Testing.
• Evaluation of Physician Message Recall.
• Physician segmentation.
• Advertising strategy of the company.
• Marketing team performance as well as company programs.