Areas of research covered
Determination of the components in the decision making of HCPs while evaluating brands
Brand Awareness, Familiarity, Loyalty, Recommendation to Colleagues.
Brand Request Rate by patients / Offer Rate by physicians.
Diseases management & proto-maps.
Measurement the effectiveness of marketing activities
Physician Message Testing.
Evaluation of Physician Message Recall.
Advertising strategy of the company.
Marketing team performance as well as company programs.