Areas of research covered
Patient Satisfaction in terms of patient awareness, service, cost and experience.
Analysis of the side effect on the patients from the pharmacist perspectives.
Analysis of the promotion (strengths and weaknesses).
Pharmacist Message Testing.
Expected increase/decrease of the product ® OTC sales in the pharmacies (in %) in the next 3-5 years, reasons, why?.
Major suppliers of this certain medicine and their share of that pharmacy’s OTC business.